LEARN MORE ABOUT

The APEX Museum

The APEX Museum was born from a simple but powerful belief: our stories deserve to be told by us. Located in the historic Sweet Auburn District — once known as “the richest Negro street in the world” — the museum honors the legacy of the people who built, shaped, and transformed this community.

Here, history is personal. It lives in the artifacts we preserve, the elders we honor, the students we teach, and the stories we share. Every exhibit, program, and partnership reflects our commitment to celebrating the brilliance, resilience, and global impact of African and African American people.

At APEX, we don’t just preserve history — we protect it, uplift it, and pass it forward.

Mission

To protect, preserve, and promote the history, culture, and contributions of African and African American people through authentic storytelling, educational programming, and community engagement.

Vision

To become a leading cultural institution that sets the standard for innovative storytelling, digital access, and community-driven historical preservation.

Values

Heritage: We honor the wisdom and resilience of our ancestors.
Representation: We uplift voices historically excluded from the narrative.
Connection: We build bridges between generations, cultures, and communities.
Empowerment: We inspire pride, purpose, and possibility.

Dan Moore Jr.

CEO and President 2024-

Dan Moore, Jr. serves as the President and CEO of the APEX (African American Panoramic Experience) Museum in Atlanta, GA.

Since 1996, Dan has served in various roles at APEX, including Director of TEAM (Traveling Exhibits of the APEX Museum), Director of Programs, Museum Director, and COO. During his tenure, Dan had a dramatic impact on the institution. He developed and implemented key marketing strategies, programs, and exhibitions, including TEAM and The APEX Museum Television Network. Dan also supervised much of the day-to-day museum operations.

Formerly, Dan was the Executive Producer of the ATLConnect Radio Show, which was broadcast and streamed on iHeartRadio from 2003 – 2017 on WAEC Love 860. Dan was also the CEO of the non-profit Children of the Birth (CotB), which assisted children affected by war and other forms of armed conflict around the globe. The organization provided funds and goods to meet victims' basic daily needs. CotB also raised awareness of the atrocities that innocent children face every day as a result of armed conflicts.

Dan co-authored “Georgia Music Masters” with his father, Dan Moore, Sr. The book is an overview of writers and musicians from Georgia and includes concise discography content. Dan serves on the advisory boards for the Peachtree Village International Film Festival and Unity in History Outreach Foundation.

The Legacy of Dan Moore Sr.

Founder and CEO 1978 - 2024

Noted filmmaker and museum founder Dan A. Moore, Sr. was born in Philadelphia, Pennsylvania. After high school, Moore worked in several jobs but found his true calling in 1967 when he began producing films.

His first film was a documentary entitled On Patrol for God, filmed at a Christian rally he helped to organize. A few years later, Moore went to Liberia on Africa's west coast and made the film Welcome Home, which was sponsored by the Liberian government on the condition that he return and make a second film, which he did.

He would return to Africa and travel to several other countries, as well. He later made films featuring Bill Cosby and Gale Sayers, among others. Moore also produced, wrote, and directed The Journey (Narrated by Ossie Davis) and, Sweet Auburn Street of Pride (Narrated by Cicely Tyson and Julian Bond), and A New Time for a New Voice (featured and the MLK, Jr, center in Atlanta.)